TALLINN DESIGN WEEK 2025
marketing materials
Client: Tallinn Design Week
Author of the Identity: Kaisa Uik
Estonia 2025
task
Translate the identity of Tallinn Design Week 2025 into a variety of print and digital materials, ensuring the festival’s visual language works seamlessly across different formats.
value
Great attention was given to detail and alignment, with a consistent use of colors and graphic elements to build recognition throughout the event. This approach created a cohesive set of touchpoints across the event, strengthening audience recognition and engagement while maintaining a unified visual presence for Tallinn Design Week 2025. Below is a selection of materials created for the event.
Photo: Kevin Loigu
THE CATALOGUE
The 120-page catalogue unfolded across six carefully structured sections, guiding visitors through everything from general information and daily schedules to exhibitions, workshops, wayfinding maps, and even ticket QR codes - a companion designed to support the festival journey from start to finish.
DAILY PROGRAMS
MEET THE PRESENTERS
Created social media posts for each presenter, following the festival’s visual language while adapting layouts to the length and content of individual texts. Each post is unique, ensuring clarity and visual appeal while maintaining a cohesive identity across the campaign.
