Client: Estonian Sports and Olympic Museum
Estonia 2024
The Challenge
Create visuals for "Mine või muuseumisse!" event - a campaign where five museums in Tartu would stay open until 20:24 every Thursday. The visuals needed to compliment the entire Tartu2024 campaign.
Creative process
According to the brief, I created four versions of posters. I tried out different layouts, bold colours, typography and variants for the rectangular shapes (inspired by Tartu 2024's grid-like visuals). In the end, the client chose the third design as the final version, which I then refined.
Final Design
I adapted a single design into different formats, ranging from social media content to poster stands and newsletter graphics. I had most fun designing a tilted poster stand that was displayed throughout the summer next to Tartu's Town Hall.
