EVERLASTING
visual identity and infographics
Self-commissioned
Estonia 2024
task
Create a visual identity and layout for a BA thesis dealing with overconsumption and post-consumer textile waste, with a focus on integrating various graphs as key elements of the design.
result
The visual identity is designed to be both informative and thought-provoking, emphasizing the absurdity of overconsumption. To achieve this, it incorporates receipts as a central design element, transforming a symbol of excess into a visual statement.
awards
Outstanding Young Designer, honorable mention - BA thesis "Lasting Still"
THE RECEIPTS
The core element of the visual language is the receipt, chosen to highlight the irony of overconsumption. These receipts serve as both humorous and visually striking design features, infused with sarcasm -suggesting that readers are, in essence, "purchasing" reading rights in exchange of their time.
INFOGRAPHICS
The thesis also includes a variety of infographics, with the most prominent being extensive network charts spanning multiple pages. These charts present a lot of information while remaining clear and easy to read. Designed to align with the overall visual identity, they seamlessly integrate with the color scheme the accompanying text paragraphs.
Below is a selection of these infographics.
